Tuesday, 10 September 2013

I Heart Handmade: The Carbon Crusader

I'm starting a new series called "I Heart Handmade" featuring products and people I love from Etsy. Today I am featuring The Carbon Crusader.

The Carbon Crusader began from a lifelong enthusiasm, passion, and love of words and the thoughts they express. Growing up, Yvette didn't often say what she was thinking, preferring to put most ideas to paper and avoid a confrontation, filling many notebooks with observations, retorts, and imagined conversations, always with a trusted #2 pencil. Frustrated with trying to find inspiring pencils that were also manufactured in the USA, Yvette decided to turn her passion into a career.

And that's when The Carbon Crusader was born. 

With The Carbon Crusader, Yvette became obsessed with giving her customers three things: quality, freedom, and humor. The majority of custom/engraved pencils available on the market are made in China, and they are processed by companies that do not allow totally free speech (swears). She wanted her customers to have a place to laugh, a place where they could say whatever they want on products they commission, and have quality USA made goods available in a variety of colors. And, a place where left handed people could get pencils engraved that they could read, too. (She's a lefty.)

All of this pencil creating naturally lead to a lot of writing, and she wanted to try sharing her thoughts on a button. Not sure her ideas would find an audience, she made sure her quality, at least, would be clean, professional, and consistent. To her surprise, people found the same stuff she finds amusing funny, the same frustrations frustrating, etc, and the response was overwhelmingly positive. She knows she's doing something right when her mom says "you should put that on a pencil!" or her husband uses her own material against her in a teasing match. 

The Carbon Crusader is run out of her home in Houston, overlooking downtown.

Check out her Etsy shop here: http://www.etsy.com/ca/shop/thecarboncrusader

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